Advertising in Cars

 

In this context, the SMTUC commercialize the placement of advertising in the "Rear Glass" of their vehicles (the so-called rear window) under the "Regulation of Rental / Rent of Outdoor Spaces in vehicles affected by Urban Public Transport for the purpose of installing messages "April 29, 2013, subject to the following conditions:

• Advertising on buses, trolleybuses and mini buses under the current Regulation must be installed using microperforated self-adhesive material.
• These Services only transfer the advertising space, the production, application and removal of advertising material being the responsibility of the lessee, and must be done by specialized companies.
• As it is the responsibility of the advertiser to withdraw advertising, it must be done at the end of the contracted period.
• The model of the advertising to apply should be sent for approval as soon as possible.
• They must also notify us at least 3 working days in advance of the date, time and company responsible for applying the advertising material.
• We also inform that the application of the publicity must be done after 21.00 (weekdays) or at the weekend.
• SMTUCs do not affect vehicles to specific careers.
• There are no quantitative or temporal levels that vary the unit price, this is fixed and tabulated by the Coimbra Municipal Council.

The value per unit and per month are € 200.00 + VAT payable to the SMTUC at the time of signing the contract.

There is also a fee for the Mobile Advertising License for Public Transport for each car of € 70.00 per month, according to the General Regulation of Fees and Municipal Prices, published by Public Notice No. 53/2017 of June 30 , to be settled with the Municipality of Coimbra. These values refer exclusively to the modality of "Rear Glass".

In specific cases, other forms of advertising may be marketed, namely:

• Integral;
• Integral of the Rear;
• Side Panels;
• Rear panels.

 

 

For more information contact the SMTUC Trade and Promotion Service on 239 801 100 or the e-mail address scp@smtuc.pt.