In this context, the SMTUC commercialize the placement of advertising in the "Rear Glass" of their vehicles (the so-called rear window) under the "Regulation of Rental / Rent of Outdoor Spaces in vehicles affected by Urban Public Transport for the purpose of installing messages "April 29, 2013, subject to the following conditions:
Advertising on buses, trolleybuses and mini buses under the current Regulation must be installed using microperforated self-adhesive material.
These Services only transfer the advertising space, the production, application and removal of advertising material being the responsibility of the lessee, and must be done by specialized companies.
As it is the responsibility of the advertiser to withdraw advertising, it must be done at the end of the contracted period.
The model of the advertising to apply should be sent for approval as soon as possible.
They must also notify us at least 3 working days in advance of the date, time and company responsible for applying the advertising material.
We also inform that the application of the publicity must be done after 21.00 (weekdays) or at the weekend.
SMTUCs do not affect vehicles to specific careers.
There are no quantitative or temporal levels that vary the unit price, this is fixed and tabulated by the Coimbra Municipal Council.
The value per unit and per month are € 200.00 + VAT payable to the SMTUC at the time of signing the contract.
There is also a fee for the Mobile Advertising License for Public Transport for each car of € 70.00 per month, according to the General Regulation of Fees and Municipal Prices, published by Public Notice No. 53/2017 of June 30 , to be settled with the Municipality of Coimbra. These values refer exclusively to the modality of "Rear Glass".
In specific cases, other forms of advertising may be marketed, namely:
Integral of the Rear;
Example of Integral Rear Advertising
For more information contact the SMTUC Trade and Promotion Service on 239 801 100 or the e-mail address firstname.lastname@example.org.