Advertising in Cars


In this context, the SMTUC commercialize the placement of advertising in the "Rear Glass" of their vehicles (the so-called rear window) under the "Regulation of Rental / Rent of Outdoor Spaces in vehicles affected by Urban Public Transport for the purpose of installing messages "April 29, 2013, subject to the following conditions:

  • Advertising on buses, trolleybuses and mini buses under the current Regulation must be installed using microperforated self-adhesive material.
  • These Services only transfer the advertising space, the production, application and removal of advertising material being the responsibility of the lessee, and must be done by specialized companies.
  • As it is the responsibility of the advertiser to withdraw advertising, it must be done at the end of the contracted period.
  • The model of the advertising to apply should be sent for approval as soon as possible.
  • They must also notify us at least 3 working days in advance of the date, time and company responsible for applying the advertising material.
  • We also inform that the application of the publicity must be done after 21.00 (weekdays) or at the weekend.
  • SMTUCs do not affect vehicles to specific careers.
  • There are no quantitative or temporal levels that vary the unit price, this is fixed and tabulated by the Coimbra Municipal Council.

The value per unit and per month are € 200.00 + VAT payable to the SMTUC at the time of signing the contract.

There is also a fee for the Mobile Advertising License for Public Transport for each car of € 70.00 per month, according to the General Regulation of Fees and Municipal Prices, published by Public Notice No. 53/2017 of June 30 , to be settled with the Municipality of Coimbra. These values refer exclusively to the modality of "Rear Glass".

In specific cases, other forms of advertising may be marketed, namely:

  • Integral;
  • Integral of the Rear;
  • Side Panels;
  • Rear panels.


Example of Integral Rear Advertising


For more information contact the SMTUC Trade and Promotion Service on 239 801 100 or the e-mail address

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